KitchenAid
Promo Campaign
The Challenge
Black Friday is a significant event for many companies, including KitchenAid Canada. This year, the brand aimed to visually distinguish itself across both print and digital media to stand out from the competition.
Responsive Lockup
A key objective was to create a lockup adhering to brand guidelines yet flexible for diverse media use - both print and digital - without compromising layout or legibility. Horizontal and vertical lockups were designed interchangeably to suit different mediums.
Reaching the Target
Recognizing the active KitchenAid audience on social media, we opted to launch animated and static paid social ads on Instagram and Facebook. This strategic move aimed to drive traffic to KitchenAid product pages and generate awareness for the significant event.
Elevating the Homepage
Given the KitchenAid homepage's peak user traffic, a key strategy for the promotion was featuring the event name and product limbo shots in the hero banner. The banner highlighted sale pricing along with before-sale costs for convenient comparison.
Introducing "Our Pick 2023" and "Our Lowest Price 2023" badges added an extra layer of excitement for the event.
Web Banners
To reinforce awareness of the promotion, we crafted web banners strategically placed on various product-related pages throughout the KitchenAid Canada website.
Tie It All Together
We equipped our vendors with posters and flyers to enhance event awareness within their stores.
