TELUS UX/UI Project
The Challenge
TELUS recently introduced TELUS Health MyPET, an app that provides virtual vet consultations for Canadian customers.
We were tasked with creating a website to promote this new initiative in a friendly and approachable manner.
Friendly
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Welcoming
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Approachable
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Friendly • Welcoming • Approachable •
Despite TELUS corporate image, our aim was to infuse the new website with a friendly, warm, and welcoming atmosphere, given its focus on providing vet services for our furry companions. We introduced organic shapes, elements, and graphics to enhance the playful mood of the website.
Wireframes Magic
In this phase, we ensured emphasis on key areas to make the page clear and informative.
Friendly Design
In the design stage, a primary goal was to infuse each section of the page with a friendly and approachable look. We achieved this by incorporating organic shapes, playful illustrations, and delightful lifestyle images featuring pets and their owners.
