Freybe UX/UI Project
The Challenge
Freybe aimed to be synonymous with delicious food for every occasion, projecting a modern and high-end image.
Our solution involved crafting an intuitive, clean, and easy-to-navigate UX/UI design that presents engaging content, ensuring a compelling and visually appealing online experience.
Community-Driven Idea
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Community-Driven Idea •
Our primary emphasis was placing consumers at the heart of the experience, recognizing that food, particularly Freybe, is meant to be enjoyed and shared with loved ones. To achieve this, we paired enticing images of Freybe's appetizers with community-driven visuals.
Mobile-Forward Experience
Informed by our secondary research, we found that 75% of our target audience prefers mobile browsing and online shopping. Ensuring a consistent performance, we focused on delivering an optimal mobile experience for the website. The project's UX stage prioritized a responsive layout to perform seamlessly across all screen types.
Reusable Blocks
One goal was to offer reusable templates for the client, ensuring easy future content additions without altering the overall website layout. We provided consistent content blocks that can be effortlessly repurposed down the line.
