Oppy Website Re-Design
The Challenge
Oppy, a leading North American fresh produce distribution company, sought a modernized online presence through a refreshed website.
We introduced a playful and approachable style, emphasizing the brand's friendly and welcoming personality.
Wave
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Wave •
We intentionally avoided a corporate aesthetic, focusing on creating a connection with users. Our approach involved a warm color palette, friendly iconography, and inviting typography.
To enhance the personal experience, we designed each section as an "interactive wave," allowing users to engage and interact with the content playfully.
Mapping Out
Given the extensive website content, we prioritized a cohesive layout to seamlessly connect each section. We also crafted reusable templates for easy addition of new pages by the client. In response to user preferences from our focus group, we prioritized a seamless mobile experience. We designed all pages initially for mobile, then adapted the approved layout to desktop and tablet screens.
Design Highlights
The final design seamlessly blends abstract and rounded shapes, incorporates wavy blocks, modern sans-serif typography, vibrant colors for different sections, and showcases lively produce shots and images of the Oppy team.
